Product Demo Videos

PROVE IT
In this age of crowdfunding and pie-in-the-sky products, people need proof that your big idea really works. Product demos do this effectively, in a shareable, affordable way. Skeptical consumers like a demo video that shows step by step how it solves their problem, and why they should purchase or sign up. It does a big part of the sales job for you, and builds credibility for your overall brand on the world’s second largest search engine – YouTube.

PRODUCTS AND TRAINING

If you’re sending a sales team out for a whole new product after just one in-person demo, by week two, they might feel overwhelmed. Make sure your sales team has access to a video for their own refreshers and to bring to sales meetings.

DEMO VIDEOS, NOT SALES VIDEOS

Skeptical consumers do a large amount of research before making purchases, which is likely why Google finds that 80% of consumers say product demo videos help them decide to purchase. There is no substitute for a good sales person, and your text content is key to ensuring you show up in search results and reviews. But many people would rather watch a video before making their final decision about a product than read about it – according to Animoto.

PRODUCT VIDEOS INCREASE ECOM SALES

Videos work with both a leaned-in (Facebook, engaged, interactive) and a leaned-back (YouTube, passively watching, higher in the funnel) approach to ecomm. It can help remind more passive shoppers that your product is the right one for them, and it can help engaged shoppers to share your message with others they know. Shoppers of both stripes like a personal, bespoke approach to their shopping experience and video makes it easier for you to deliver that experience, even if your shop is online.

SHOPPERS TRUST COMPANIES WITH VIDEOS

It’s true! 58% of shoppers find companies with product videos more trustworthy. For new brands, or new products from existing brands, this level of trust translates directly into sales. Make sure your customers find you – by using video in your SEO strategy – and find you trustworthy – by investing in videos as an demo and trust point. Give them a reason to trust you, and then to buy.

PRODUCT LOVE BUILDS BRAND LOVE

One Floor Up can help you create a product demo that shows the nuts and bolts, while communicating within your brand standards. We start with your brand and key messages. Then we create the perfect atmosphere – from lighting to colors – to highlight the best features of your new product. Video is the perfect format to show your own excitement about your product and to get your customers and employees just as excited as you are.

Want to get in touch with us right now?

Call us or fill out our PROJECT PLANNER, and we'll reach out right away!

720.457.5616

Project Planner

Project Planner

  • This field is for validation purposes and should be left unchanged.

Thanks!

Thanks for contacting us! We will be in touch with you shortly.