Corporate videos

Unlike videos that build brand love, corporate video production can sometimes feel dry and well, snoozeworthy. But there is a middle ground between cute cat videos and important corporate messaging. (airlines made those safety videos fun, so anything is possible!) Think about an important message you need to get across, and the most memorable way to do so. Think about what your team needs from you, and consider how a shareable, rewatchable video can help you get the message across.

PEOPLE

People communicate and learn in different ways, so its important to include videos in your internal and external communications to get your message across. Videos are uniquely shareable, engaging and helpful when an important message needs to get to everyone. It might be a new initiative, product launch, sharing corporate strategy, or other types of information that deserve better than a mass email to the team. Use a corporate video to communicate clearly and get your team aligned on next steps.

PLATFORMS

Platforms are just as diverse as people, and using video to communicate makes sense in a B2B or B2C environment. LinkedIn now hosts video posts and updates, which is a huge opportunity for a corporate video to communicate your message on a more formal, business platform. And Twitter is a great opportunity to reach connected executives and business journalists. Think about video as an asset that can make someone stop scrolling and pay attention to your brand.

Plus, video is an important part of SEO and other marketing efforts. YouTube – owned by Google – is the world’s second biggest search engine. And Google indexes video search results. That means your videos are a unique opportunity to both communicate in long-form rather than soundbites, and then use that content to build your brand. The opportunity to build your traffic from search engines and build buzzworthy content by making a corporate video series is worth taking.

THE RIGHT PARTNER

One Floor Up can help you start with the corporate message you need to get across, and tell that story in a fun and memorable way. We start with a vision meeting. Tell us the crux of what you need to clearly communicate. We’ll develop a script and production style that will get your message across. This strategy applies to many types of corporate videos including safety & training, welcome & orientation, executive messages and even product demos.

Whether interview style, narrated over animation, motion graphics or a guided tour, we take your target audience into account and build a story that both reaches them, and fits your brand message.

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