Unlike videos that build brand love, corporate video production can sometimes feel dry and well, snoozeworthy. But there is a middle ground between cute cat videos and important corporate messaging. (airlines made those safety videos fun, so anything is possible!) Think about an important message you need to get across, and the most memorable way to do so. Think about what your team needs from you, and consider how a shareable, rewatchable video can help you get the message across.