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Get a Behind the Scenes Look: Case Studies

Hear from the team behind some of our most recent video projects. What were the challenges? How did we solve them? Why do we love these projects? Learn more about how One Floor Up can elevate your brand.

Client:

Gogo – A Day in the Life of a Box

Challenge:

If you own a corporate jet, chances are you’ve heard of Gogo, a Colorado-based company that provides inflight Wi-Fi and connectivity solutions. Gogo wanted a compelling way to illustrate the technological expertise and craftsmanship that defines their luxury brand.

Solution:

We decided to turn a lens on a component of inflight connectivity that very few people ever see – a small, but mighty, black box that makes communications through the ether possible.

Day in the Life of a Box focuses on both the macro and the micro story, from Gogo’s flight simulation process, down to the minuscule circuitry that connects it all. This piece relied heavily on motion graphics to deliver tech-related content, and quickly identify proprietary features that differentiate Gogo’s product design

Details:

This approach required a coordinated effort behind-the-scenes. Our Director of Photography, and dedicated team of motion-graphics and animation artists, worked together very closely. It was important to capture, and then animate, a visual story that truly communicated Gogo’s tech-focused message of precision and excellence.  

While highly technical and efficient, the team at Gogo really prides themselves on bringing a personal touch to each and every box. The video captures this spirit by elevating that which, at first glance, may appear to be a just a mundane manufacturing process. Through the right lens, the mystery of the black box is transformed into a thing of beauty.

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Client:

Central Asia Institute – Journey to Pakistan

Challenge:

When journalist Sa’adia Khan returned from her 10-day trip to Pakistan, she handed us 347.48 GB of photos and videos. In turn, we were asked to concept and execute on a video that would educate current donors on where their money is being spent and encourage other prospective donors to contribute. Besides that, the creative approach was up to us. Challenge accepted!

Solution:

Our goal was to create something authentic, just like the photos and videos of the people and landscapes Sa’adia captured in Northern Pakistan. We felt the best way to tangibly tell this story was to create a travelogue using the media Sa’adia captured. To accomplish this, we designed a book that incorporated photographs and embellishments from Sa’adia’s trip. To top it off, we embedded video on to the page in post to really added a fantastical element to the piece.

Details:

The travelogue style video was a cool enough approach, but we chose to take it to the next level by making it a practical, stop motion project.

To accomplish this, we brought on a designer to layout each page.

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Client:

Trimble Dirtkhana – The Prelude

Challenge:

Trimble, an innovator in the construction industry, wanted to feature their products in a way that was equally groundbreaking (pun intended).

Solution:

Trimble’s Machine Control Technology was used to create a professional freestyle motocross track in record time… from scratch! The project brought together social media giants to both construct and ride the course.

The result? An epic show, all captured by our team and served up by multiple distribution channels. A win-win all around.   

Details:

This project (a “test run” for another event) was on an incredibly tight timeframe. The One Floor Up team worked with Trimble to plan and execute within 5 days.

Our 20-person production crew used 5 cameras on the ground, and one in the air, to get the most dynamic action shots – those FMX riders can really fly! Similarly, the concept was a giant leap forward for Trimble’s communications plan. They’re happy to have found an entertaining niche within sponsored content, rather than simply relying on conventional advertising efforts.   

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Client:

RS2 Hot Chocolate

Challenge:

RS2 Technologies, a global company that has specialized in payments processing over the past 30 years (primarily in Europe), was in the market for a video to launch their U.S. operations. The message needed to be one of simplicity, since RS2’s software streamlines that which can otherwise be very complex.

Solution:

For this one we favored a fun and light-hearted approach. We used the concept of a child selling hot chocolate to show how simple payments processing should be – even a seven-year-old can master it!

The young entrepreneur portrayed in the video grows her business through RS2’s “one-stop” payment solutions, inspiring in the audience a sense of ease and forward momentum regarding their own business development (at least as far as global payments are concerned).

Details:

RS2 is the brainchild of two senior banking executives who saw the need for a new type of payment solutions software.

This uncomplicated video approach – with a focus on bold, smooth camera-moves, bright colors, and childlike enthusiasm – seeks to align RS2’s modern-day business message with these humble beginnings. It’s an unlikely, and particularly refreshing, take on the finance/tech communication.

As this global tech leader engages in a company rebrand, and prepares to collaborate with us on additional video projects, they plan to maintain a voice of playful confidence that this initial launch video accomplished.  

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Client:

Jeppesen – Avocado

Challenge:

For obvious reasons, maintaining focus and avoiding distractions are major issues in the airline industry. Our challenge was to show this without resorting to the same old, tired explainer type or fear based content.

Solution:

To solve this problem, we took advantage of an informal discussion that many on the Jeppesen sales team would engage in with potential customers about an avocado. And once you bring avocado into the discussion, you’ve only got one direction you can go… delicious guacamole.

But the devil is in the details, and we made sure that the details we were featuring were both obvious and not so much.  

Details:

Our set was a modern kitchen and we had our actor repeatedly walk through the exact same process (approximately 20 times) of starting to make guacamole, beginning with getting the ingredients out of the refrigerator and gathering a knife, cutting board, etc. Our camera was on a slow moving track pushing in to a bowl of avocados on every single take. And here’s where it got extra tricky.

Using our actor as the transition point, we were changing subtle details on each and every take. Wait a minute, was that towel blue? Now it’s red. The magnetic letters on the refrigerator door said one thing when it was opened and now it’s closed and the letters changed. We did that with almost every single thing in the kitchen before ending on our final shot; a loop of everything that changed throughout the spot.

The heavy lift on this project came from our art department that had to keep all of our props organized and switched out appropriately, our cinematography team that had to keep everything lined up perfectly, our editing team that had to layer all of the different takes on top of each other in post and our actor that had to basically act like a robot and do the same thing over and over all day.

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Client:

Telluride AIDS Benefit – Interactive Live Event Video

Challenge:

Create a series of videos that “interact” with live dancers as they moved to the music for an amazing, immersive result.

Solution:

The main event of TAB is a fashion show on steroids. There are dancers, a storyline and music to bring the whole thing together into a captivating end product more reminiscent of a digital Cirque du Soleil. Five large LED screens made up most of the backdrop of the stage this year. And that’s where One Floor Up comes in.

Details:

Our team of 5 motion designers collaborated with director, Shawn Rozsa and choreographer, Jessica Galbo to produce a live backdrop for the show.  Our goal was to create a video that appeared to interact with all of the live dancers as they moved to the music for an amazing, immersive result.

One of the major challenges of the project was syncing the graphics to the models.  By tracking footage of the model’s dance routines, we began the process of designing backgrounds that matched and enhanced their motions. SIDENOTE: Aerial dancers were added to the mix this year adding another level of challenge and amazingness.

We already knew from working the previous year’s show, that the graphics had to be a little forgiving with timing, due to the performers limited rehearsal time with the finished visuals. But together, we created a visually stunning and seemingly interactive experience.

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Client:

Crocs – Lite Ride Shoe Launch Video

Challenge:

Make a shoe brand that most people don’t associate with high fashion, sexy and techy, just that.

Solution:

Crocs came to the table with a rough idea for the spot which had legs, so we took it, enhanced it and brought it to life. But as with all things here at One Floor Up, making it good wasn’t good enough. We had to make it great.

Details:

Capturing enough footage for a :15 teaser, a :30 hero and some social media cut downs, we shot as much of the real shoe as possible, relying minimally on CGI, so our audience could see first-hand just how beautiful this shoe is.

Filming for 2 full days over at Manmade Studios, we captured hours upon hours of footage, grabbing as many angles, set-ups, moves and lighting schemes as we could.

No smoke and mirrors, no BS, just pure, real, LiteRide goodness.

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Client:

Webroot – Expo Booth Videos

Challenge:

It takes just seconds for a person to walk past a booth at an exhibition and decide whether to stop and check it out. That isn’t much time to grab someone’s attention. Factor in an expo floor with over 600 companies and 42,000 attendees, and we definitely had our work cut out for us.  

Solution:

Taking advantage of an incredible booth design with two giant LED screens, one in booth, and another floating 30 feet in the air, we created a dynamic video experience that grabbed attendees’ attention, drew them in and kept them engaged.

Details:

We captured live actors on green screen engaging with a variety of digital devices, using different angles, moves and a dolly set-up. Special care had to be taken to make sure our post work would be possible, so we brought in a Technical Director to make sure we were capturing things exactly as needed.  

Taking this footage back to our office, we were able to incorporate Webroot’s flat design style, and add depth, dimension and additional visual interest to an already exciting look that engaged RSA attendees from across the exhibition hall.

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Client:

Denver Neighborhoods – The Highlands

Challenge:

Convey the essence of 18 Denver neighborhoods to visiting tourists in 2 minute videos.

Solution:

We told the story of each neighborhood through the the eyes of prominent business owners and residents. For each neighborhood we interviewed 3-4 prominent residents or business owners. Our idea was to tell the story of each neighborhood form a very local perspective. The visitor gets to learn the essence of the neighborhood from a first hand account. We thought this brought personality and flavor.

Details:

We spent countless hours scouting each neighborhood for the best locations. Yes, that meant many happy hours at many bars, and way too many delicious espresso drinks at a ton of awesome coffee shops. Not to mention all the small independent retailers hidden around the city. Our interviews were experts on the most local level, down to the block of a neighborhood. Their emotional connection to area was the perfect grab for a media hungry tourist ready to experience Denver.

Results:
http://www.denver.org/about-denver/denver-neighborhoods/highlands/

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Client:

Education: The Civil Rights Movement of our Time

Challenge:

Create a short, highly engaging video for Central Asia Institute’s fall fundraising campaign. In a short video, create an emotional connection between US based donors and girls struggling overseas to earn an education. Tell the story of young woman who depend on the resources CAI provides, without any access to film them.

Solution:

Although they are magnified, barriers to education are not unique to war torn and impoverished areas of the world. Our team found a local educator to tell the story children struggling to earn an education right here in the US. We wove this story together with the limited footage we had of the overseas children and motion graphics.

Details:

We spent a day at a local elementary school filming the children as they went about their normal activities. Later interviewed Amy, our local educator, about the struggles in education and its importance.

Results:
https://centralasiainstitute.org/education-civil-rights-movement-time/

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Client:

Digital Aviation Theater

Challenge:

Take a mundane corporate event, that most employees would skip, and create something that people look forward to attending.

Solution:

We set up a Tonight Show style live event at Comedy Works for employees. Stand up comedian and actor Susan Knudten played host with DJ Turbulence (Chris Woolf) as her musical accompaniment. Our host and DJ put on an interactive show, playing games with the audience and tossing out prizes between short interviews with senior level executives.

Details:

Possibly the most talked about corporate event that Jeppesen has ever put on. The audience was laughing and cheering virtually the entire show.

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