And We’re Back!
It’s 2019! Doesn’t it feel like that whole Y2K thing was just yesterday? Crazy. So, what are your 2019 plans? Ours? Nothing special, just continuing to grow. Continuing to add great people to our team and continuing to do great work. And of these three, which do you think is the most important? Well in my humble opinion, it’s the great work piece. Subjective, I know, but it always amazes me how low on the priority list it can fall.
You see, many people think that all they need is “a video” or “an event” or “a piece of music” or “an insert your piece of creative here,” and that’ll cover it. Hardly. Did you know that over 300 hours of video are uploaded to YouTube every minute? Or that 24,000 songs are uploaded to the internet every day? How about the 1.9 million events that took place in 2016 – and that number’s only gotten bigger?
My point of all this isn’t to just rattle off statistics. My point is to let you know what you’re up against in the almighty quest to create great content. Even if you think, “Oh but it’s my company/employees/product, my audience will totally be engaged.” Sorry to break the news to you, but they won’t be. They get to home every night and watch and listen to amazing cool stuff, that they choose. On weekends, they get to go to incredible concerts and events, that they want to see and participate in. So, if you think you can just shovel some boring something or other down their throat and have them enjoy it, learn from it, or even moderately retain anything they just engaged with, you are sorely mistaken.
But never fear, the fine folks at One Floor Up are here to save you from ever creating a boring piece of content again. It’s our priority to make sure you not only check all the boxes, but present your message in an interesting and entertaining way that gets people to pay attention, regardless of what you’re talking about.
So, let’s get to it, 2019 needs greatness and they need greatness from you. Give us a call and let’s figure out how to make that happen!