Hey? You? Still a little nervous to jump on the video train for your business? Well, never fear One Floor Up is here.
First and foremost, why are you scared? There’s no reason to be. Between YouTube, Facebook, Linkedin, Instagram and all the other fancy social medias the kids (and adults) are using nowadays, you have countless ways to speak to your audience. And the best part about it… a lot of it can be done for free.
That’s right you have several free channels to get your message directly to your audience. Holy cow! Who knew! Now granted, each social network has some specific suggestions that can help your video stand out, and yes sometimes you do have to pay to get the biggest bang for your buck, but the big takeaway here is you can be more in control of your messaging than ever before.
But with great opportunity comes great responsibility. You can’t just make something lame and think, “Oh, I made a video. That takes care of that.” With every piece of content you create, you’re making a statement about your brand – and yes even if you’re “only doing something internal” you still have a brand. So why would you want to waste such a tremendous opportunity and phone it in with an average video. You’ve got a chance to create something incredible, effective and engaging and get it out to an enormous audience. No pressure at all…wink, wink.
Now I understand that can be a bit overwhelming, especially if you’re not in the video and/or marketing business, but hey that’s why you call us. We want to make sure that all of our clients get exactly what they need to get the right message across to the right audience.
And now for some fancy statistics to get you even more excited.
- Between 2016-2017 branded video content views increased 99% on Youtube and %258 on Facebook.*
- A video Tweet is six times more likely to be retweeted than a photo Tweet.**
- 1200% more shares are generated by social videos than text and photo images combined.***
Pretty awesome right? So what are you waiting for, let’s get out there and make the social media world see what they’ve been missing by dropping some seriously cool video content on everyone ASAP!