Video Production Blog

Welcome to our blog, or as we like to call it: your source for successful video creation and marketing tips. We provide regular updates on the latest video buzz to help you get ahead of the game. Businesses from various industries turn to our blog for guides on creating compelling visual content.

So, get ahead of the curve. Stay tuned for the latest updates from our team of creatives and video professionals.

Studio Pulse 02.21.18

Uh oh. Stand back. This is the first official One Floor Up newsletter………… Please be gentle. It’s February and as any self-respecting Seinfeld fan knows, it’s too late to say Happy New Year, but it’s still the beginning of the year and we couldn’t be more excited for what 2018 has in store for us…Read More

Multiple Video Campaigns

There’s a greater demand than ever for video content that is short and enjoyable. Mobile devices are turning more and more moments into video viewing opportunities. Bored in line at the grocery? Waiting to pick up your kid? Passing time before boarding a flight? Pull out your phone and watch something. The thing about these…Read More

Show Up In the Results-SEO for Video

The amount of video watched online every minute is staggering. On Facebook alone, 1.65 billion active users watch about 8 billion videos each day (don’t even look at the numbers for Snapchat). According to the Wall Street Journal, YouTube is on track to surpass TV as the most watched format in the U.S. Meanwhile, Cisco predicts…Read More

Case Study Video that Improves your Business

At One Floor Up, we believe Case Study videos can be a cornerstone to your marketing plan. They can help you build your sales pipeline, and prove ROI. We’ve collaborated on a lot of case study videos for our customers. These videos are great tools for showing that products and services work and they have…Read More

H2Overhaul: a water-wise initiative

One Floor Up has partnered with Orange Circle Consulting and The City of Thornton to create engaging video content for their water-wise conservation campaigns. It’s been amazing to work with a team so dedicated to water conservation and environmental responsibility. Though we’ve only been involved the last three years, the team at Thornton and Orange…Read More

I Rise – with the power of education

This week, Central Asia Institute is launching the latest edition of their Journey of Hope digital magazine. It’s hard to convey just how proud we are at One Floor Up to work with this amazing organization. CAI believes that the path to lasting peace begins with education. For more than 20 years they’ve worked to…Read More

Shop at the YouthBiz Marketplace

Don’t miss the YouthBiz Marketplace December 3rd and 10th – the ultimate buy local experience. All products created and sold by Colorado youth-owned businesses. Each year we have the unique opportunity to work with local nonprofit Young Americans on their Celebration for Young Entrepreneurs. In this competition young entrepreneurs from across the state compete for a cash…Read More

What Gordie Howe Can Teach Us About Making an Impact

If you knew me personally, you would know that my obsession with hockey is borderline unhealthy. I’ve been fascinated by the game since I can remember, and I truly believe that it helped shape me into the person I am today. In fact, the very first time that I ever used editing software was to put…Read More

Virtual Reality versus 360 Video

What a time to be alive… This blog post isn’t a plug for Drake and Future’s new mixtape, nor is it an easter egg for those of you who watched the Simpsons religiously. (Although both would undoubtedly guarantee that we’d be good friends.) This blog is about the future… And the future is now! It’s…Read More

Why subtitles are key to your next Facebook video campaign

Are subtitles the key to your next facebook video campaign? If you’re trying to leverage facebook video in your next marketing campaign, user engagement and video completion should be two of your top goals. Today, let’s start with the former. AUTOPLAY While the video starts automatically, audio features are muted when the video starts. This…Read More

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