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Andrew Spain
by Andrew Spain
Mar 26, 2015
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The Power of Visual Storytelling

Welcome to the age of content overload.

With social media at our finger tips, it is hard to find a way to market your message without getting lost in the sea of crowded "News Feed" updates. Marketing professionals are struggling to find a way to stand out and have their message heard. It's crucial to be different. Audiences across social media platforms, like Facebook, will take a few minutes to scroll through their feeds and most likely, they'll skim past anything that appear uninteresting. 

That means, in order to be sucessful in your marketing efforts and have your brand recognized, you need to find a way to engage your audience for an extended amount of time. 

Visual storytelling is a strong tool - use it. 

There is nothing new about visual storytelling. It is a key element in brand engagement, older than capitalism and consumerism alike. This method of communication strikes an emotional balance between showing your message and engaging your target audience. Effective audience engagement results in greater traffic and sales.

It's a simple as this: 93% of the most engaging posts on Facebook include images. That's compared with those containing statuses, links and videos. 

Videos on Facebook are shared 12 times more than text posts and links COMBINED

Integrating story-depicting visuals into your content will increase consumer interactions even if your target audience is short on time. 

Gaining Facebook attraction through visual storytelling

In order to gain a better understanding of the best way to employ these techniques, here are a few simple suggestions to get you started:

1. Find an atttractive way to show off your association's culture and personality. 

Show your audience what it's like at your company. Post photos and videos that show the way your business operates and the people behind your brand. It is a great way for customers to understand your values and gain their trust. To show off inner culute, post videos and images that demonstrate employee happiness, company achievements, and things your customers are excited about like green initiatives, charities and social responsibilities. 

2. Get a cool mascot!

Mascots get so much attention on social media! They also do wonders for your organization by becoming the personality for your brand. Your customers will remember and relate you to your brand's mascot much more easily than they might to a simple logo or text block. Mascots are especially important and effective if your brand relates to children!

A study by Business Rockstars, found that mascots can be even more enticing than celebrities in creating a last impact on the internet. Think about the Geico Gecko, the Aflac Duck or even Tony the Tiger! The Aflac Duck has successfully transitioned from television and radio to social media and gained over 600,000 followers.

3. Let your audience tell your story.

Reaching out to your audience for content suggestions and submissions is a great way to not only engage your audience, but to learn from them about what they would like to see and hear. Posting content that was created or suggested by your fans shows that you appreciate them and creates a deeper relationship between your company and the people who keep you in business.

Connecting your audience to their content submissions acknowledges their imput and thanks them, this will also improve your connection with them so be sure to tag your fans!

This is also a form of free advertising as fans will promote your business through word-of-mouth. The most reliable and effective form of marketing available!

4. Share your successes!

Sharing positive reviews and testimonial from your supporters shows your audience that your brand has had an impact on the lives of others around the world. This will make your audience more inclined to be involved with you in the future. 

Showing obstacles that you've overcome and the changes that you've made sparks true emotions. This will make your audience proud to be related to your brand and excited about the adaptations your business has made over the years. 

5. Videos are powerful!

8/10 most shared content on Facebook last year included some form of video. Let that sink in. 

Visual storytelling through video is the most powerful source of engagement you can employ in your content marketing strategy. By creating videos that depict a story, you are giving your audience something share and comment on. Onscreen action shows the audience the benefits of working with your organization and get them excited about your message. 

Video adds another dimension to your marketing strategy and helps you connect with your audience more deeply while driving traffic to your website and social media accounts. 

Have a great example of visual storytelling? Share it with us!