If you knew me personally, you would know that my obsession with hockey is borderline unhealthy. I’ve been fascinated by the game since I can remember, and I truly believe that it helped shape me into the person I am today.
In fact, the very first time that I ever used editing software was to put together a “highlight” video for my hockey team. I didn’t know it at the time, but in that moment, I had found my passion.
Because of this, hockey will always have a special place in my heart. Which is why I wanted to reflect on the recent passing of Gordie Howe and hopefully offer some insight into how his legacy can make us better at what we do.
Change the game
Howe played the game his way. His mixture of grit and skill became the archetype for future generations of hockey players. In the same light, the best videos are the ones that have their own voice. They can stand on their own without supporting marketing materials, and have a clearly defined style. If it stands alone, it stands out.
“You’ve got to love what you’re doing. If you love it, you can overcome any handicap or the soreness or all the aches and pains, and continue to play for a long, long time.” - Gordie Howe
If you’re as passionate about your next video project as Gordie Howe was about the game of hockey, it’s going to lead to good results. Its why I chose to work at One Floor Up. Everyone here is passionate and loves what they do. Generally speaking, working with passionate people makes things more enjoyable and creates better products.
Give It Everything You Got
“You find that you have peace of mind when you know that it was 100% effort that you gave, win or lose” - Gordie Howe
According to ReelSeo.com, 71% of companies with successful video marketing strategies are planning to increase their budget in 2016. Cutting corners is never a good idea when producing content. Video production is an industry where you get what you pay for, and in 2016, not having a solid video budget could be detrimental to your marketing efforts. Check out these statistics about how important investing in video will be in the coming years.