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Jon Flacke
by Jon Flacke
Dec 2, 2016
All Posts by Jon Flacke

Shop at the YouthBiz Marketplace

Don’t miss the YouthBiz Marketplace December 3rd and 10th - the ultimate buy local experience. All products created and sold by Colorado youth-owned businesses. 

Each year we have the unique opportunity to work with local nonprofit Young Americans on their Celebration for Young Entrepreneurs. In this competition young entrepreneurs from across the state compete for a cash prize and the opportunity to be paired with a mentor from the Colorado business community. And every year we are blown away by the ingenuity, and professionalism of these young business owners. 

We worked with Young Americans to create videos highlighting these three 2016 winners:

Jack Bonneau (10) reinvented the lemonade stand as Founder and CEO of Jack’s Marketplaces and Stands. Jack was just eight years old when his Dad suggested opening a lemonade stand to pay for the Lego Death Star Jack begged for.  Figuring it would take too long just selling lemonade on his street, Jack opened up his first stand at the local farmer’s market. Oh yeah – and he’s even been on Shark Tank

Kayla Wolins (15) has been taking photos of nature since she was old enough to hold a camera. Kayla combined her love of photography and a passion for non-profits that serve animals by establishing her own non-profit business, Cards for Caring when she was 12. 

Hannah Isenhart (17) has been running her Hanimals business for over a decade!  She photographed her first stuffed animal “in its natural habitat” when she was five, and sold her first photography cards at a small event a year later.  Today, her cards are for sale at retail stores in Boulder, the YouthBiz Marketplace and online.

Thanks 9 News for showcasing these wonderful entrepreneurs. 

Alex Yorchak
by Alex Yorchak
Jul 26, 2016
All Posts by Alex Yorchak

What Gordie Howe Can Teach Us About Making an Impact

If you knew me personally, you would know that my obsession with hockey is borderline unhealthy. I’ve been fascinated by the game since I can remember, and I truly believe that it helped shape me into the person I am today. 

In fact, the very first time that I ever used editing software was to put together a “highlight” video for my hockey team. I didn’t know it at the time, but in that moment, I had found my passion. 

Because of this, hockey will always have a special place in my heart. Which is why I wanted to reflect on the recent passing of Gordie Howe and hopefully offer some insight into how his legacy can make us better at what we do.

Change the game

Howe played the game his way. His mixture of grit and skill became the archetype for future generations of hockey players. In the same light, the best videos are the ones that have their own voice. They can stand on their own without supporting marketing materials, and have a clearly defined style. If it stands alone, it stands out.

Finding Purpose

“You’ve got to love what you’re doing. If you love it, you can overcome any handicap or the soreness or all the aches and pains, and continue to play for a long, long time.” - Gordie Howe

If you’re as passionate about your next video project as Gordie Howe was about the game of hockey, it’s going to lead to good results. Its why I chose to work at One Floor Up. Everyone here is passionate and loves what they do. Generally speaking, working with passionate people makes things more enjoyable and creates better products.

Give It Everything You Got

“You find that you have peace of mind when you know that it was 100% effort that you gave, win or lose” - Gordie Howe

According to ReelSeo.com, 71% of companies with successful video marketing strategies are planning to increase their budget in 2016. Cutting corners is never a good idea when producing content. Video production is an industry where you get what you pay for, and in 2016, not having a solid video budget could be detrimental to your marketing efforts. Check out these statistics about how important investing in video will be in the coming years.

Alex Yorchak
by Alex Yorchak
Jul 13, 2016
All Posts by Alex Yorchak

Virtual Reality versus 360 Video

What a time to be alive...

This blog post isn’t a plug for Drake and Future’s new mixtape, nor is it an easter egg for those of you who watched the Simpsons religiously. (Although both would undoubtedly guarantee that we’d be good friends.)

This blog is about the future… And the future is now!

It’s an observation that I’m making more and more this year. Just the other day, SpaceX successfully landed first stage on a drone ship in the middle of the Atlantic Ocean after launching a satellite into orbit.

The “first stage” refers to a part of the rocket that carries fuel. In the past, this piece had to be discarded after launching the rocket into orbit. So why is that such a big deal? Well, just imagine how expensive it would be to fly if 80% of an airplane had to be thrown away after each flight. 

Besides the fact that successfully landing first stage back on earth has the possibility to cut the cost of space exploration by 10x, it reminded me that in the distant future, I may be able to look down on earth from space. Pretty incredible.

For now though, I’ll have to settle for virtual reality and 360 video, which is pretty amazing in its own right.

You can go skydiving, be inside a music video, or float down the colorado river inside the Grand Canyon in these virtual adventures. 

While virtual reality and 360 video seem pretty similar, there are some important distinctions between the two.

Setting
As the name would indicate, virtual reality takes place in a digital environment, while 360 video is generated based off the recording of live action video. 

Mobility
360 video limits mobility to only the filmmaker’s camera movements, while VR offers an unconstrained and immersive world that you can walk around in and explore, creating your own storyline. 

Platform
To experience the full virtual reality experience, you’ll need a VR headset like the popular Oculus Rift. 360 video however, is available to you right now on your phone or desktop computer through 360 compatible players like Youtube.

Application
360 videos are now relatively easy to create with the right equipment. Like I said earlier, the future is now. 

In my opinion, it won’t be long before 360 video becomes more common in video marketing campaigns. At One Floor Up, we love finding new ways to tell stories and would jump at the chance to give 360 video a try before the novelty wears off. Hopefully you’re as excited for the future as I am.